Chapter 18 - The Cry Wolf Chronicles

When I was working at the students' union, I saw something that bothered me—a glaring weakness that seemed ripe for the taking. Their newspaper, Cry Wolf, was… well, to put it bluntly, a bit of a mess. As a graphic designer, I couldn’t ignore it. The layout was lacklustre, the content sparse, and it just didn’t feel right. But there was something about it that made me think, This is something I could fix. I couldn’t resist.
The opportunity was like a secret door that had been left ajar. As someone who was constantly looking for ways to put my design skills to the test, this felt like fate. I wasn't just going to work on the paper—I was going to make it something special. I pitched my ideas to the team, and before I knew it, I was in charge of Cry Wolf. A two-man show, really, but it was just what I wanted. A small but ambitious team, and I was all in.
I poured hours into every issue. Evenings spent cramming together layouts, obsessing over deadlines, fine-tuning every pixel. It wasn’t just about getting the job done—it was about making it count. Every piece of content, every headline, every image had to work in perfect harmony. To say I was obsessed with hitting deadlines would be an understatement. I was relentless. The adrenaline of racing against the clock fuelled my creativity, pushing me to go further than I thought I could.
I don’t remember exactly what went wrong—some misprint, maybe, or a scheduling screw-up nobody caught in time. What I do remember is standing in the back of the building, staring at four towering pallets of freshly printed newspapers, all wrapped in tight plastic, waiting to be tossed.
Four thousand copies.
It wasn’t my fault. Everyone agreed on that. Still, I felt sick.
Each one of those papers had been touched by someone’s effort—articles written late into the night, layouts obsessively refined pixel by pixel, headlines debated over lukewarm tea. And now they were nothing more than dead weight.
A waste. Of time. Of energy. Of trees.
But here’s the kicker: when we were entered into the Guardian Student Media Awards, we didn’t land in the “low-budget” category like I expected. Instead, somehow, we got lumped in with the big-boy publications. To be fair, I never thought we’d win. But the fact that we were considered worthy of being grouped with them? That was recognition enough. It felt like validation, a signal that maybe we weren’t just a small, scrappy publication—maybe we were onto something bigger than we realised.
We didn’t win (we came forth I think), of course. But that wasn’t the point. The point was that Cry Wolf, this humble student paper, had earned a seat at the table with the heavy hitters. It felt like a victory in itself. Looking back now, it’s a reminder of how something small can grow into something greater with a bit of passion, determination, and the belief that every detail matters.
And of course, the irony wasn’t lost on me. The name Cry Wolf itself—it was a phrase I never really subscribed to. I had never been one to cry out warnings unless I was absolutely sure. But for that brief moment in time, with Cry Wolf, I felt like I was in the right place at the right time. And maybe, just maybe, I was about to stir something up that would echo far beyond the pages of a student newspaper.